I am here to present one of the most successful energy drinks on the market. There are many different flavours available. These are; cherry, orange, caribbean burst, elite orange, orange lite and lemon and lime lite. The ingredients are water, glucose syrup citric acid, acidity regular (sodium citrate, calcium carbonate), flavouring, preservatives (potassium sorbate), sweeteners (aspartame, acosulfame K), stabiliser (acacia gun), vitamins (niacin, panthenic acid, B6, B12). These ingredients are the same in all Lucozade Sport drinks.
The target audience that we are targeting this to is teenagers and young adults. We will use this advert to appeal to these age groups because young people are the most active age range and they are most likely to but an energy drink such as Lucozade Sport.
I did some market research and found out that I could improve by producing an advert as I will focus it more on a suitable age range. Also, by focusing on male and female, and not just be focusing towards males like most of the Lucozade Sport adverts. My group and I had a focus group to find out what people thought about our chosen product. By having this focus group, I found out that most people thought that the advert that we showed was slightly sexist. We concluded that we would include both females and males in our advert. I created a survey online for all ages and different genders to complete. We had the result that most teenagers are much more active than older people. By creating this survey I found out that both genders drink Lucozade Sport, whereas from my market research I found out that nearly all of the adverts I saw were all focused on men because they are about Sports.
From my research, I found out that the most popular slogan used is, 'Faster. Stronger. For longer'. I could produce a different slogan in order to make more people interested to make more money. From my market research, I found out that the name of the drink, (Lucozade Sport) made all of the adverts based on sport. To make this different, I have chosen to make our advert based on dance because it is unique.
I did some market research and found out that I could improve by producing an advert as I will focus it more on a suitable age range. Also, by focusing on male and female, and not just be focusing towards males like most of the Lucozade Sport adverts. My group and I had a focus group to find out what people thought about our chosen product. By having this focus group, I found out that most people thought that the advert that we showed was slightly sexist. We concluded that we would include both females and males in our advert. I created a survey online for all ages and different genders to complete. We had the result that most teenagers are much more active than older people. By creating this survey I found out that both genders drink Lucozade Sport, whereas from my market research I found out that nearly all of the adverts I saw were all focused on men because they are about Sports.
Our advert proposal is to make an advert of people dancing with lots of energy. Our idea is to start off with a shot of either one, or a few people's feet walking into a dance studio and throwing their bag on the floor. Then. we are going to get shots of different body parts while the person, or people are dancing. When we edit this advert we will use many clips flashing quickly. This will show the energy when the people are dancing. At the end of the advert, one person will put down their Lucozade Sport drink in front of the camera to advertise it and show that it gives you a lot of energy.
This advert targets the right audience. This is because I done some of my own research and i found out that most young people are more active than older people. I think that young people are most likely to want to drink energy drinks as they will need the energy. For example; when they go to the gym.
This advert will attract new buyers because young people will be drinking our product, and this will catch on. Soon enough, all young people will be part of the trend. Also, our advert will attract both male and female. We will do this by using both males and females in our advert.
I think this advert should be shown later on in the day, around 6pm, as we are trying to attract young people, but we need to be careful of showing this advert to young children as there are some dance moves in there which young children may try to copy at home. I think this advert should be sponsored by Umbro because this company is most likely to sponsor sport related products.
We will need many different things. These are; costumes, camera, tripod, dolly, actors and actresses, and the dance studio. I will take two days to film this advert, then three days to edit, and lastly, one day to clean up the rough cut.
This is my pitch.
This advert targets the right audience. This is because I done some of my own research and i found out that most young people are more active than older people. I think that young people are most likely to want to drink energy drinks as they will need the energy. For example; when they go to the gym.
This advert will attract new buyers because young people will be drinking our product, and this will catch on. Soon enough, all young people will be part of the trend. Also, our advert will attract both male and female. We will do this by using both males and females in our advert.
I think this advert should be shown later on in the day, around 6pm, as we are trying to attract young people, but we need to be careful of showing this advert to young children as there are some dance moves in there which young children may try to copy at home. I think this advert should be sponsored by Umbro because this company is most likely to sponsor sport related products.
We will need many different things. These are; costumes, camera, tripod, dolly, actors and actresses, and the dance studio. I will take two days to film this advert, then three days to edit, and lastly, one day to clean up the rough cut.
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