nicolahowardunit30: January 2014

Friday, 24 January 2014

Task 8 - Referencing

Task 8 – Referencing

“The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5

· “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”. Issue 39 / February 2012. ISSN 1478-8616

· “The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”. Issue 23 / February 2008. ISSN 1478-8616

· “The Media Magazine. The English and Media Centre.” “AS Coursework – charity ads. Gavin Luhrs”. Issue 9 / February 2004. ISSN 1478-8616

“ "The Media Students Book 4^th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0

INTERNET

“Top 10 Programmes” Broadcasters Audience Research Board ; http://www.barb.co.uk/www.barb.co.uk/viewing

· “Viewing data”: Broadcasters Audience Research Board http://www.barb.co.uk

Task 7 - Sources of Information in Advertising

Task 7– Sources of Information in Advertising

Agencies in the advertising business gather all of the information needed before they start a new advertising campaign. They use BARB. There are many categories which are separated. These are;
- Social grade
- Age
- Gender
- Geodemographics
- Psychographics

BARB (the broadcast audience research board), helps find television ratings. BARB was set up in 1981. it is an audience measurement service. It does it for the broadcast and the advertising agencies. BARB runs in over 5000 homes monitoring 11,500 people. It works by putting a box in the house by a television which records what is being watched and a remote records who is in the room. Data is taken from the day and given to the companies the next day. BARB is owned by Channel 4, Channel 5, ITV, BskyB and the IPA. The data is collected overnight and published as overnight ratings at around 9:30 the following morning for use by TV stations and the advertising industry.

A programme Profiles is a breakdown of who watches certain programmes. It is useful because it can advertise to specific programmes. For example, downtown abbey could be advertised to women over fifty, or football for men.

A rate card is how much it costs to put an advert on, during the breaks in between programmes. "Coronation Street" is much more expensive than a minatory programme shown at an unsocial hour. It can cost a significant factor. One thing you will have to think about in your advertising campaign is "Can you afford to reach your target audience?"

Information that can be found in online advertisers information packs:
The below information shows that online advertisers information packs show overnight viewing figures, recent tweets and updates and the ITV media blog. This will be useful to the advertisers as they will have all of the information in one place, all clear for them to read whenever they need to.
The last section at the bottom is shown on the Channel 4 website. It shows each section of the website and this is useful because it helps you see each advertisement.

Overnight viewing figures

Wed 22 Jan
Tue 21 Jan
Mon 20 Jan
Sun 19 Jan
Sat 18 Jan
Fri 17 Jan
Thu 16 Jan

1	ITV - 07:00 PM	Coronation Street	8192	39%
2	ITV - 07:30 PM	The National Television Awards 2014	6203	27%
3	BBC One - 06:30 PM	Regional News and Weather	5430	27%
4	BBC One - 06:00 PM	BBC News at Six	5109	27%
5	ITV - 06:00 PM	ITV Regional News & Weather	4105	22%

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Friday, 17 January 2014

Task 6- Audience Information

Audience Information

The audience is one of the most important factors. This is not just because of advertising, it is for all types of media.The audience has to enjoy the media for it become successful. The audience, at times, gives money for the media. This means that there could be media projects, and this leads to it appealing to the audience and they make money. This also helps the media to meet their criteria.

Audiences can be arranged by different factors. This can be from their age to what country they are from. This could effect what sort of things they enjoy in the media. This means that directors have to take different people and audiences into mind when in meetings and getting ideas, for example.

Social grade means different classes of people. The classes are from the lower class to the upper class. The lower class is poor, the middle class is average and the upper class is wealthy. Their social classes effect what media they will enjoy. The upper class will most likely enjoy the more factual things whereas the lower class will most likely enjoy the more funny, entertaining things. It is very useful to be able to divide your market research into social grades. This means that when you create something, you should know which class you are creating it for. For example; If you are making a television show for the upper class you do not want to put things in making fun of rich people. So they have to keep this into consideration when they are creating it.

Psychographics is the personality, attitudes and beliefs of a person. Everyone is different. Psychographics is split into three different categories. These are interests, activities and opinions. These are also called IAO variables. These three variables effect what each person watches. For example; a religious person may watch a religious show. This shows that audiences will all have very different choices of media because nobody has the same interests, activities and opinions.

Geodemographics is area where someone lives. Where people live effects what sort of media they will enjoy. This is because people who live in different places like different things because of a shared like in that area. An example of this is Essex people may like "The Only Way Is Essex". This is useful to do so you can make you media to fit with people in a certain area.

Age is a large factor that effects what people watch. People with different ages will like totally different things. This means that directors need either make things for different audiences, or one specific target audience. This is done to make sure the right things are included to appel to the different age ranges. If this is not done you will not be able to appeal to your demographic and it will not be watched.

Gender is another factor which is effecting what people watch. Men and women both like different things. A women may like more romantic things whereas, men may like action. This is showing that gender effects what someone may watch. The directors have to make sure things work for either men, women or both. It is useful to divide their market into gender. It is done to show what the gender likes and what to include in the media.

BARB (the broadcast audience research board) was set up in 1981. it is an audience measurement service. It does it for the broadcast and the advertising agencies. BARB runs in over 5000 homes monitoring 11,500 people. It works by putting a box in the house by a television which records what is being watched and a remote records who is in the room. Data is taken from the day and given to the companies the next day.

Digital research limited was set up in January 2011. It post 20 reports a year .It has been brought by 250 clients. The reports come from over 100 countries. 300 reports have been posted. They also worked with the key media organisations. They charge companies to buy the information.