Task 1 - An introduction to advertising

An Introduction with advertising

The 'Fairy Liquid' advert is an example of a realist narrative advert. A positive thing about this advert is that the audience will believe that it lasts long, this is because the advert is shown in different decades. The audience will believe that the fairy liquid works because the makers of this advert make it look realistic. A negative thing about this advert is that they don't do a demonstration of the fairy liquid showing how it actually works.

   The 'Rubberduckzila- Oasis' advert is an example of an anti-realist narrative advert. A positive thing about this advert is that it is advertised in a fun way. It is amusing to watch. The audience will remember this fun advert and will remember 'Oasis'. A negative thing about this advert is that it would never happen in real life. There would never be a giant duck.

The 'Flora' advert is an example of an animation advert. A positive thing about this advert is that it is appealing to children to watch as it is an animation. It is an advert you would remember. A negative thing about this advert is that it is explicit adult humour.

In addition, the 'Calgon' advert is an example of a documentary advert. A positive thing about this advert is that they show how it works when you have a limescale problem. A negative thing about this advert is that they over exaggerate the product.

The 'H&M' advert is an example of a talking heads advert. A positive thing about this advert is that it is appealing to women because David Beckham is a footballer and he has his body out. A negative thing is that it would not actually happen in real life.

The 'Katy Perry's perfume' advert is a stand alone advert. A positive thing about this advert is that it is unique and it is a one of a kind advert. It is an interesting advert because Katy Perry is promoting her new perfume, and she is a famous singer. A negative thing about this advert is that not all age groups listen to Katy Perry's music. Younger individuals would listen to her more than older people do, therefore, mostly young people will buy her perfume and not many older people.

The 'Compare The Market; Compare The Meerkat' advert is a type of a series advert.  One positive thing about this is that because the two websites are getting compared, people remember it. A negative thing about this advert is that it may annoy some people as there is a catchphrase to it 'Comparethemarket.com? Comparethemeerkat.com!' Another example of a series advert is the 'Go Compare' adverts. A positive thing about this advert is that there are a lot of adverts and people can't forget it. A negative thing is that the audience gets annoyed by it because of the song. Lastly, is the 'Coca-Cola' advert. A positive thing about this advert is that Santa Clause is the main character in them. It is appealing to children as they love Santa. A negative thing is that is reminds people of christmas, but it is shown all year round.

Welcome

Welcome to ‘An Introduction to Advertising’. A blog designed to tell you everything you need to know to be successful in the world of advertising! This blog will provide you with details of;

- Different formats of advertising

- Different purposes of advertising

- Examples of effective/ineffective advertising campaigns

- Examples of controversial advertising campaigns

- Different styles of television advertisements

- How television adverts are researched and designed

- How television adverts are produced

- Common Codes and Conventions

- How advertising is regulated.