Sources of information

Sources Of Information

Shot List
The pre production document for the advert was helpful because it helped the editing part of it. Also, when I forgot what shot was next, i just looked at the shot list and saw what shot was next. Before my next filming assignment, i will improve my work by working on my own next time as there was some complications in the group.

Contingency Plan
This was to make sure know what to do if any problems occur. Luckily, there were no problems during this advert. If there was, i would know how to overcome them.

Contact Details
The production schedule is to use if some of the actors/actresses are not there in time. On this production sheet there are contact numbers for all of the actors/actresses. This is very useful because if someone is unable to come, then you can get in contact with them.

Production Budget
The budget document was not very helpful because I did not need to pay for the space or the costumes. In the filming industry, if i had to film, I would ensure that i have all of my budget sorted so there are no complications.

Story Board
The story boards were helpful because when I was filming, i looked at the story board if I got confused I looked at the story board and understood what was coming next. Next time, I will make the story board clearer amd more detailed, so i know exactly what i am doing.

Shooting Schedule
I only used the shooting schedule before i started filming, as i did not find it useful while in the process of actually filming the shots.

Risk Assessment
These production sheets were not used in the process as nobody had any accidents. The risk assessment productions sheets were useful because if anybody got hurt, then i was able to look on the sheet and see the actors/actresses contact details. Luckily, nobody got hurt.

Call Sheet
This was used to make sure everyone knew what time they had to go to film, and where they had to go too. Luckily for me, everyone who was involved in the advert turned up in the right place at the right time.

Location Visit
The location visit was important because it told everyone where they had to go during the filming process. It told everyone what problems could occur and what you will have to do to make sure that they are avoided.

Costume and Props
I did not find this sheet helpful because it only showed what everyone had to wear and use. I did not find this helpful as there was only me in the actual video and i wore one thing the whole way through.

The most useful production sheet was the story board as it had told everyone what shots were coming up, and what camera angles there was. I had to change some of the shots because there was an issue with our group, so there was only me dancing in it. I felt like it helped because it was easier to do it on my own.

Overall, where there was a change in the group, most of these production sheets did not work as well as they could have. If i had a chance next time, i would completely work on my own so i am not relying on anyone else to be involved in it.

Task 3- The final advert

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Task 2- Production

Production

When making the adverisement, we had to sign out our camera and tripod and keep them with us at home until we finished the advert. This meant we had to look after them.
We made sure we had enough light for our shots because in the dance studio, there are lights on either side of the walls, above the mirror, and on the cieling, therefore we had a range of different light contrasts.
We instructed the actresses by telling them what to do and showing them what they needed to do before hand so it was not confusing.
We considered health and safety throughout the shot by making sure the floor was not wet, making sure that the dancers were bare footed, and making sure that there was no dangerous stunts that could hurt anyone.


When uploading the footage, I put it up, and it was not going to be used in the final advert as the footage was not good enough. I filmed again and uploaded it. Then, i saw that it was looking really good and i was going to use it.

When organising the clips, i put them in order of what ones i was going to use at the beginning and the end of the advert. I put them order because it helped when it came to putting them on the timeline and fitting them together. If i did not do this, i would have took a lot longer than i did to edit the advert.

I used a range of editing tools. I cropped the footage in the screen at first, to have two of the same clip playing next to eachother. I thought that this did not look nice, so i took it out. I did not use any transitions in this advert because when i did, it took away the effect of fast, energising moves. So instead, i used video filters because it looked effective. For example; at the end when there is black and white clip with just the green and yellow colour of the bottle at the front.

When looking for music, i decided to use the song "Hideaway by Kieza", the instrumental version because it has a good beat on it. When i uploaded it, i took the middle part of the song because it was upbeat and the beat matched the dance moves. This showed energy. I used a key frame and faded in the music at the beginning and out at the end because at the end i had to hear the slogan being said.

I did not use any text during my advert as i felt that there was no need to put in any text. The text, in my mind, looked messy. 

I imported the clips and music easily, as i just pressed import and clicked on which ones i wanted to use. It was simple and quick so i had more time to actually edit the clips rather than waiting for a while to have them be finished importing.

I exported the film using the format settings by clicking export and "Using Quicktime Conversation". Then i clicked on the right settings, size and options, then it was ready to be put up onto youtube and onto my blog.

Task 1 – Pre-production

Proposal Prepared by Nicola Howard

For our media production, we will be creating a 30 second advertisement, trying to convince the public to buy our product, Lucozade Sport. We will be targeting an audience of young adults and teenagers. This is because they are the most active and energetic people. Our advert will be aimed at both male and females. The advertisement will show how the drink performs by giving people energy. The advertisement will be shot in a dance studio where the lighting is homely and there is a large space. The advert will be about two girls who are dancing and get tired, then they drink Lucozade Sport and feel energized and carry on dancing.

Meeting Record Sheet

Date: 28/04/2014         Time: 11:00am              Place: Meeting Room- Robert Clack Leisure Centre Present: Kayley, Nicola, Jade, Actors/Actresses Apologies for absence:   N/A                                       Minutes recorded by:  Nicola Howard

Agenda: We were speaking about what the actors and actresses will have to do during the filming of the advert. We discussed what exactly was going to happen and what shots will be filmed. We spoke to the actors and actresses and made sure that the things they would be doing is at a good standard for them.

Minutes:

   

Programme Title: Lucozade sport dance Client: Lucozade Writer: Kayley Prue, Nicola Howard Date: Tuesday 25th march 2014

CREW Camera: Kayley Prue Production Assistant: Nicola Howard Sound: Nicola Howard Props: Kayley Prue Others: Kayley Prue, Nicola Howard

Meeting at: Robert Clack sport centre Location Venue: Robert Clack dance studio CALL DATE: Thursday 22nd May 2014 CALL TIME: 3.00 pm Transport: Bus INSTRUCTIONS: Make sure that everyone is in rehearsal at the right times so we do not waste any filming time.

Actors: Nicola Howard, Jade Layton, Sarah Crisp Make – up: Nicola Howard Wardrobe: Own wardrobe Location Catering: N/A Notes: Make sure that actors are hydrated, and ready to dance.

Production Budget
Item	Cost
Camera Tripod Dolly Lucozade Sport Drinks Costumes and props Actors/Actresses Dance studio	£50 per day £50 per day £30 per day £5 £40 £100 per day £17 per hour
£300 per day	Total Production Budget:

Production Schedule Cast and Crew Contact Details Programme Title: Client: Writer: Date:
Name/Role	Mobile Telephone Number	Home Telephone Number

Production Schedule Location Visit Sheet Programme Title: Lucozade Sport Client: Lucozade Writer: Kayley Prue, Nicola Howard, Jade Layton Producer: Kayley Prue, Nicola Howard, Jade Layton Director: Kayley Prue Date: Tuesday 18th March 2014

Rough Sketch/Explanation of location and key points to note  Our location is Robert Clack leisure centre, dance studio, in Dagenham. We have to pay £17 per hour. There will be someone there to open the door. Access to location via: We will walk there, as it is local. It will take about two minutes to walk there as it is just off Green Lane. Name and number of location contact: Phone: 020 8724 1100 Robert Clack Leisure Centre

Health and Safety Issues to note: ●      Be careful when dancing in case someone gets hurt ●      Do not knock the big speaker or break any equipment ●      Make sure we drink Lucozade Sport/ water so we do not dehydrate

Potential Filming Problems: ●      We need to make sure we know how to use the camera and dolly and tripod. Therefore, we will not accidently break anything or not film everything.

Additional Notes:  (map of area/weather forecast etc) It does not matter what the weather is like because we will be inside and the dance studio is local and close to our homes.

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast + Crew
1 2 3 4 5	Actors walk in and drop bags on floor.	Dance Studio Dance Studio Dance Studio Dance Studio Dance Studio	Camera, Dolly, Tripod. Camera, Dolly, Tripod. Camera, Dolly, Tripod. Camera, Dolly, Tripod. Camera, Dolly, Tripod.	Sportswear Sportswear Sportswear Sportswear Sportswear	Bags, Sports Drinks      N/A N/A       N/A Lucozade Sports Drinks	Dancers and Cinematographer Dancers and Cinematographer Dancers and Cinematographer Dancers and Cinematographer Dancers and Cinematographer

Shot List
Scene	Shot Number	Description
	Shot 1 Shot 2 Shot 3 Shot 4 Shot 5 Shot 6 Shot 7 Shot 8 Shot 9 Shot 10 Shot 11 Shot 12 Begin with a close up of people walking into the gym, and dropping gym bags. Close up of the drink being put onto the floor. Longshot of the dancers beginning their dance. Close up of the torso performing different movements. High shot of all of the dancers dancing at the same time. Longshot of one person dancing alone. Close up of legs and feet dancing in different movements. Longshot of a various amount and style of arm moving in the air. Repeat shot of two people dancing in a longshot. Repeat of everyone dancing from a different angle of the room. Long and high shot of people running at the camera to show energetic. Close up of drink on the floor and voice over.

Costumes and Props

Character Name: Jade Layton
Costume: Sports wear	Props: Lucozade Sports Drink Sports bag
Character Name: Nicola Howard
Costume: Sports wear	Props: Lucozade Sports Drink Sports bag
Character Name: Sarah Crisp
Costume: Sports wear	Props: Lucozade Sports Drink Sports bag

Contingency Plan Name: Nicola Howard Production: Lucozade Sport - Dance

Potential problems and how to overcome these problems: There could be a few problems with our production. These are; - We may have problems with not having the dance studio free at times. We will overcome this by doing a time plan of when we can film during each day. - We need to be very careful when filming in case any of the dancers has an accident. We can prevent this by not doing anything too dangerous and limiting ourselves to what we can do, personally, when dancing. - There may not be the right equipment free during the times we are filming. We will overcome this by making sure we keep the right time schedule and not changing the dates. This will make sure that we definitely have the equipment we need.

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Slipping over	The people dancing	3	2	2.5	Make sure that the dancers are careful and they do not wear socks, as there is more chance they will slip.	Y
Falling out of a lift	The two dancers who are performing the lift	2	4	3	Make sure the person lifting is fully warmed up in order to carry the other dancer.	Y
Pulling a muscle	The people dancing	2	3	2.5	Make sure all of the dancers have a warm up to make sure they are stretched out properly and warm.	Y
Dehydrating	The people dancing long periods of time	2	3	2.5	Make sure the dancers drink lots of water before and during the period they are dancing so they do not dehydrate.	Y