Task 1 – Pre-production

Proposal Prepared by Nicola Howard

For our media production, we will be creating a 30 second advertisement, trying to convince the public to buy our product, Lucozade Sport. We will be targeting an audience of young adults and teenagers. This is because they are the most active and energetic people. Our advert will be aimed at both male and females. The advertisement will show how the drink performs by giving people energy. The advertisement will be shot in a dance studio where the lighting is homely and there is a large space. The advert will be about two girls who are dancing and get tired, then they drink Lucozade Sport and feel energized and carry on dancing.

Meeting Record Sheet

Date: 28/04/2014         Time: 11:00am              Place: Meeting Room- Robert Clack Leisure Centre Present: Kayley, Nicola, Jade, Actors/Actresses Apologies for absence:   N/A                                       Minutes recorded by:  Nicola Howard

Agenda: We were speaking about what the actors and actresses will have to do during the filming of the advert. We discussed what exactly was going to happen and what shots will be filmed. We spoke to the actors and actresses and made sure that the things they would be doing is at a good standard for them.

Minutes:

   

Programme Title: Lucozade sport dance Client: Lucozade Writer: Kayley Prue, Nicola Howard Date: Tuesday 25th march 2014

CREW Camera: Kayley Prue Production Assistant: Nicola Howard Sound: Nicola Howard Props: Kayley Prue Others: Kayley Prue, Nicola Howard

Meeting at: Robert Clack sport centre Location Venue: Robert Clack dance studio CALL DATE: Thursday 22nd May 2014 CALL TIME: 3.00 pm Transport: Bus INSTRUCTIONS: Make sure that everyone is in rehearsal at the right times so we do not waste any filming time.

Actors: Nicola Howard, Jade Layton, Sarah Crisp Make – up: Nicola Howard Wardrobe: Own wardrobe Location Catering: N/A Notes: Make sure that actors are hydrated, and ready to dance.

Production Budget
Item	Cost
Camera Tripod Dolly Lucozade Sport Drinks Costumes and props Actors/Actresses Dance studio	£50 per day £50 per day £30 per day £5 £40 £100 per day £17 per hour
£300 per day	Total Production Budget:

Production Schedule Cast and Crew Contact Details Programme Title: Client: Writer: Date:
Name/Role	Mobile Telephone Number	Home Telephone Number

Production Schedule Location Visit Sheet Programme Title: Lucozade Sport Client: Lucozade Writer: Kayley Prue, Nicola Howard, Jade Layton Producer: Kayley Prue, Nicola Howard, Jade Layton Director: Kayley Prue Date: Tuesday 18th March 2014

Rough Sketch/Explanation of location and key points to note  Our location is Robert Clack leisure centre, dance studio, in Dagenham. We have to pay £17 per hour. There will be someone there to open the door. Access to location via: We will walk there, as it is local. It will take about two minutes to walk there as it is just off Green Lane. Name and number of location contact: Phone: 020 8724 1100 Robert Clack Leisure Centre

Health and Safety Issues to note: ●      Be careful when dancing in case someone gets hurt ●      Do not knock the big speaker or break any equipment ●      Make sure we drink Lucozade Sport/ water so we do not dehydrate

Potential Filming Problems: ●      We need to make sure we know how to use the camera and dolly and tripod. Therefore, we will not accidently break anything or not film everything.

Additional Notes:  (map of area/weather forecast etc) It does not matter what the weather is like because we will be inside and the dance studio is local and close to our homes.

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast + Crew
1 2 3 4 5	Actors walk in and drop bags on floor.	Dance Studio Dance Studio Dance Studio Dance Studio Dance Studio	Camera, Dolly, Tripod. Camera, Dolly, Tripod. Camera, Dolly, Tripod. Camera, Dolly, Tripod. Camera, Dolly, Tripod.	Sportswear Sportswear Sportswear Sportswear Sportswear	Bags, Sports Drinks      N/A N/A       N/A Lucozade Sports Drinks	Dancers and Cinematographer Dancers and Cinematographer Dancers and Cinematographer Dancers and Cinematographer Dancers and Cinematographer

Shot List
Scene	Shot Number	Description
	Shot 1 Shot 2 Shot 3 Shot 4 Shot 5 Shot 6 Shot 7 Shot 8 Shot 9 Shot 10 Shot 11 Shot 12 Begin with a close up of people walking into the gym, and dropping gym bags. Close up of the drink being put onto the floor. Longshot of the dancers beginning their dance. Close up of the torso performing different movements. High shot of all of the dancers dancing at the same time. Longshot of one person dancing alone. Close up of legs and feet dancing in different movements. Longshot of a various amount and style of arm moving in the air. Repeat shot of two people dancing in a longshot. Repeat of everyone dancing from a different angle of the room. Long and high shot of people running at the camera to show energetic. Close up of drink on the floor and voice over.

Costumes and Props

Character Name: Jade Layton
Costume: Sports wear	Props: Lucozade Sports Drink Sports bag
Character Name: Nicola Howard
Costume: Sports wear	Props: Lucozade Sports Drink Sports bag
Character Name: Sarah Crisp
Costume: Sports wear	Props: Lucozade Sports Drink Sports bag

Contingency Plan Name: Nicola Howard Production: Lucozade Sport - Dance

Potential problems and how to overcome these problems: There could be a few problems with our production. These are; - We may have problems with not having the dance studio free at times. We will overcome this by doing a time plan of when we can film during each day. - We need to be very careful when filming in case any of the dancers has an accident. We can prevent this by not doing anything too dangerous and limiting ourselves to what we can do, personally, when dancing. - There may not be the right equipment free during the times we are filming. We will overcome this by making sure we keep the right time schedule and not changing the dates. This will make sure that we definitely have the equipment we need.

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Slipping over	The people dancing	3	2	2.5	Make sure that the dancers are careful and they do not wear socks, as there is more chance they will slip.	Y
Falling out of a lift	The two dancers who are performing the lift	2	4	3	Make sure the person lifting is fully warmed up in order to carry the other dancer.	Y
Pulling a muscle	The people dancing	2	3	2.5	Make sure all of the dancers have a warm up to make sure they are stretched out properly and warm.	Y
Dehydrating	The people dancing long periods of time	2	3	2.5	Make sure the dancers drink lots of water before and during the period they are dancing so they do not dehydrate.	Y