Task Two - Ideas Generation
Our first idea was to produce an advert of people in the gym drinking Lucozade Sport. The form of this advert is a realist advert as people in the gym will have a drink, which would be Lucozade Sport. The style of this advert would be a sex appeal because we would have used attractive people in the gym. The content in this advert would be people in the gym using the equipment. There would be different close ups of parts of the body working out. The target audience would be teenagers as young people are the ones with the most energy and they look after themselves alot more while they are young and healthy. Our advert appeals to the right target audience as they are most likely to be in the gym and drinking sports drinks such as Lucozade Sport. The unique selling point is that it is focused on women and men. The price is low. This means people will want to buy our product.
Our first idea was to produce an advert of people in the gym drinking Lucozade Sport. The form of this advert is a realist advert as people in the gym will have a drink, which would be Lucozade Sport. The style of this advert would be a sex appeal because we would have used attractive people in the gym. The content in this advert would be people in the gym using the equipment. There would be different close ups of parts of the body working out. The target audience would be teenagers as young people are the ones with the most energy and they look after themselves alot more while they are young and healthy. Our advert appeals to the right target audience as they are most likely to be in the gym and drinking sports drinks such as Lucozade Sport. The unique selling point is that it is focused on women and men. The price is low. This means people will want to buy our product.
Our second idea was to produce an advert of dancing and drinking Lucozade Sport. The form of this advert is a realist advert as it is an everyday thing to do, and it will show how Lucozade Sport keeps you energised for longer. The style of this advert is sex appeal as there will be two girls dancing and sweating. This would inspire girls and attract boys. The target audience is both female and male teenagers. This advert appeals to the right audience as the two girls in the advert are both teenagers, and it is going to appeal to teenagers. The unique selling point of this advert is that is it focused on both female and male. It shows how it keeps you energised and it will while you are dancing or exercising. The price is low, which also attracts people.
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