Advertisers are careful to target particular audiences and use different styles to appeal to different people. Here are some examples of the styles used;
Humor
Parody
Shock
Surrealism
Intertexuality
Repetition
Sex Appeal
Famous faces
An example of a humour advert is the Cadbury advert. In this advert, there are two children who move their eyebrows very quickly to the music. You remember this advert because it is funny as well as weird and remember-able The advert is remember-able because it is so unusual that the audience remember it. This style is suitable for selling this product because the audience will remember the advert, they would walk into a shop thinking of this eyebrow trend and want to buy some chocolate. The device was successful because the Cadbury chocolate is selling very well, but personally, i don't think that the idea of eyebrows are anything really to do with Cadbury chocolate.
An example of a parody advert is the John Lewis Christmas advert. In this advert, it basically shows the life of a snowman, when it was built, and what it went through for love to another snowman, and bought her interesting things to wear. The advert is memorable because the advert is a little bit dirty as well as an inspiring advert. The device was successful as John Lewis is popular. It is not really appropriate because the snowman is not really anything to do with John Lewis, but it was made around Christmas time so it is at the same time.
An example of a shock advert is the "Phones 4 U" advert. In this advert, there is a woman who is going home and she gets into her car, then there is a little girl who is haunting her to go on 'Phones 4 U'. This is successful because the audience will remember it, as it is quite scary and it will be stuck in the audience minds. I think it is a good way to present "Phones 4 U" because it can scare the audience into buying it.
An example of a Surrealism advert is the Rubberduckzilla advert. In this advert, there is a giant duck in the middle of the street and two girls shout out "Rubberduckzilla". This advert is very rememberable because you wouldn't really see a giant duck in the street. It is unpredictable and very unusual. It is a good way to promote "Oasis" because when you think of, or see a duck you will think of rubberduckzilla and automatically think of Oasis.
An example of an Intertextuality advert is the "Specsavers" advert. This advert is of postman pat and it is colourful and fun to watch. He gets into his van and sits on his glasses. This advert is aimed at all ages and it shows a cartoon but is also giving a message to adults too. This audience will like the fact that there is a famous cartoon in an advert. It is rememberable and funny.
An example of a repetition advert is the 'Go Comapre' advert. There are many of these. People remember this advert because it is on so much on the television. In these adverts, there is a man with a moustache who always does something humorous. The audience remember these adverts because they are funny and there are many of them. There is one advert about planes which is one if the latest ones.
An example of a sex appeal avert is the David Beckham H&M advert. This appeals to women because David Beckham is attractive and girls want to look at him. It also appeals to men because they look up to him and are inspired by him. They want to be like him. This advert is rememberable because David Beckham is a famous football player and he is very attractive too.
An example of a Famous faces advert is Katy Perry's perfume advert. In this advert, Katy Perry is dressed up as if she was royal, this appeals to all sorts of ages and genders because she is a singer, and she is worldwide famous. She is advertising her new perfume, it is directed to all ages and any age can buy her perfume.
