Tuesday, 4 February 2014

Task 1 -Market and Target Audience Research - Part 1

Market and Target Audience Research



In this video there a celebrity called Professor Green. He is talking in the background in this video. It is full of music and people cheering in it. The form of the advert is talking heads, and the style is famous faces. The shots used are long shots, mid shots and eye line shots. This is effective as it  you get to see a celebrity on the advert close up, and you see everything that is happening in the video. It is Professor Green talking in the background, this is effective as he is also in the advert. It is memorable as he is famous and he is making the product appeal to people of all ages and genders. The audience want to be like him and they copy him too. There is nothing in this advert that is inappropriate, although using a singer is not a very good way of advertising the product.


In this advert, there are many Olympic athletes performing. It shows that when they drink Powerade, they perform really well. The form of the advert is a talking heads advert, and the style of this advert is famous faces. The camera shots used are mid shots and long shots. This is effective as we see every movement that the athletes are making. The music is low and vivid, this is very effective as it shows tension. This advert is memorable as it is famous athletes who are in it. The product is appealing as there are famous people drinking the drink and the fans will want to copy them and do the same. It is suitable for the audience as it is targeted at all sorts of ages and gender. It is not inappropriate.



In this advert, there are two sides, these are lucozade and water. The side of the water shows that it is not as good as lucozade as it doesn't give you as much energy. The form of this advert is documentary. The style of the advert is that there is no style for it. The different camera shots used are long shots, mid shots, and eye line shots. This is effective as you can see the mens facial expressions and how well they look while running on the running machines. The sound used is vivid. It is appealing as it shows that lucozade will make you more energetic for longer. This is not very memorable as there is nothing special in it. It is not very suitable and is quite inappropriate as there are only men in this video and it seems quite sexist.


In this advert, there is a football game being played. There are lots of men sweating. It says in the advert that if you drink Lucozade, you will stay fitter for longer. The form of the advert is a realist narrative advert. the style of the advert is a repetition advert. The camera used long shots, mid shots and some close ups. This is effective as we see the sweat on the footballer's faces, the way they are running, and we see how active they are when they drink lucozade. The music it uses is quite low beat and there are only a few different notes in it. The music seems quite serious, then when the voice over starts talking, it is in a really serious voice and low pitched. It is not really a memorable advert because there is not much going on in it. The product is really only appealing to men as it is a football advert. It is suitable for the audience as men will think that they will be good at football. It is slightly inappropriate as it is targeted at men and not women and it is sexist.


In this advert, there are two Wayne Rooney's. One drinks a normal drink, and the other drinks Powerade, the one who drinks Powerade is better at playing football as he has more energy. The style of the advert is a famous faces advert. The form of the advert is a realist narrative advert. The camera has long shots, mid shots, and close ups. This helps to see the mans facial expressions, the way they are moving, and the way they are playing the game. The sound is uses is music which is quite active, and it seems like they are moving quickly, just like the music. It is memorable because Wayne Rooney is in it, and he is a famous football player. The product is appealing because it shows that if you drink Powerade, then you will become very energetic and good at football. It is suitable for the audience it is targeting because active people will drink this to have more energy. The only thing that does not seem appropriate is that one of the Wayne Rooney's is topless. This is the one which is more energetic.

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