Friday, 7 February 2014

Task 1 -Market and Target Audience Research - Part 3

This question says; 'What is your gender?'. By the answers, i can see that three people are female and five people are male.

This question is; 'What is your age?'. By the answers, i can see that seven people are aged 16-30, and one person is 50+.


This question says; 'What is your favourite drink?'. I can see by the answers that the most popular drink is tea. Three people likes tea the most. Then, Pepsi, Red Wine, Fanta Fruit Twist, Strawberry Water, and one person answered as Various. This shows that people like many different varieties of drinks. It seemed to be that the target audience i am looking at liked tea and fizzy drinks.


By these answers, i can see that people like many different hobbies. Every different hobby was ticked, except for Yoga, Fishing, Hunting and Baseball and Softball. This shows that many people like different hobbies. It also shows how many different hobbies there actually are. The target audience i am looking at liked things like swimming, football and dancing. I can see that many people do lots of different healthy hobbies, which makes you exercise while having fun. 


I can see by this question that two people said they get slightly too little exercise, one person said they got somewhat too little, one person said much too little, one person said about the right amount and three people said much too much. I can see that the target audience i am looking at mostly said they get much too much exercise or about the right amount. This shows that my target audience all exercise quite a bit.


Lastly, i can see by this question that the people asked liked chicken or pasta the most. The food that the people i asked wrote down was mostly foods that gave you slow release energy. The target audience i am looking at answered as things like pasta, therefore, i can see that these people like healthy foods.

I will use this market research to make my advert by using the information taken from each table and deciding on what will be in the advert exactly. For example; the amount of exercise people get. I will put in lots of energy into this advert and make people want to exercise more.

1 comment:

  1. Nicola, write a summary of how you are going to use your findings in your idea for your advert.

    ReplyDelete