Our chosen product for our advert; Lucozade Sport
Focus Group Questions;
1) What do you like about our chosen product?
It is refreshing, energy boosting, and it has attractive packaging.
2) What do you not like about our chosen product?
The price, and the bottle shape.
3) What is your favourite flavour?
Orange, lemon and lime
4) Why do you buy this product?
The flavour, and it gives you energy.
5) What sort of things would make you buy this product? (not including price)
If you went to the gym, and if you need energy.
6) (Show advert - David Cheung in ITV Sports drink Advert 2013) What do you like about this advert?
It gives a statement, technical knowledge, and it has facts. It is a very different advert.
7) What do you not like about this advert?
It is sexist, there are only men in this advert. There should be people of all different sizes too.
8) How can we improve on selling Lucozade Sport?
Add more facts, make sure it is not too much towards an actual sport. Make sure it is fun but doesn't get boring.
9) If you had a choice, what flavour would you create?
Mango, apple.
10) Personally, do you think that Lucozade Sport gives YOU energy?
To a certain extent, to make you feel boosted.
During the focus group, I discovered that a lot of people like to drink lucozade, and they use it when they are using energy. In my advert, I am going to include dancing, in order to show that Lucozade gives you energy and you can do a lot of activity but not get tired easily. Some poeple in the focus group said Lucozade gives you energy but not a lot, this shows that i will convince them that it is very energising.
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