“The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5
· “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”. Issue 39 / February 2012. ISSN 1478-8616
· “The Media Magazine. The English and Media Centre.” “Adjudicating ads. Claire Forbes”. Issue 23 / February 2008. ISSN 1478-8616
· “The Media Magazine. The English and Media Centre.” “AS Coursework – charity ads. Gavin Luhrs”. Issue 9 / February 2004. ISSN 1478-8616
“ "The Media Students Book 4th Edition”, “Chapter 9 Advertising and Branding”: Gill Branston and Roy Stafford: Routledge 2007: ISBN 0-415-37143-0
INTERNET
“Top 10 Programmes” Broadcasters Audience Research Board ; http://www.barb.co.uk/www.barb.co.uk/viewing
· “Viewing data”: Broadcasters Audience Research Board http://www.barb.co.uk
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