Task 2- Production

Production

When making the adverisement, we had to sign out our camera and tripod and keep them with us at home until we finished the advert. This meant we had to look after them.
We made sure we had enough light for our shots because in the dance studio, there are lights on either side of the walls, above the mirror, and on the cieling, therefore we had a range of different light contrasts.
We instructed the actresses by telling them what to do and showing them what they needed to do before hand so it was not confusing.
We considered health and safety throughout the shot by making sure the floor was not wet, making sure that the dancers were bare footed, and making sure that there was no dangerous stunts that could hurt anyone.


When uploading the footage, I put it up, and it was not going to be used in the final advert as the footage was not good enough. I filmed again and uploaded it. Then, i saw that it was looking really good and i was going to use it.

When organising the clips, i put them in order of what ones i was going to use at the beginning and the end of the advert. I put them order because it helped when it came to putting them on the timeline and fitting them together. If i did not do this, i would have took a lot longer than i did to edit the advert.

I used a range of editing tools. I cropped the footage in the screen at first, to have two of the same clip playing next to eachother. I thought that this did not look nice, so i took it out. I did not use any transitions in this advert because when i did, it took away the effect of fast, energising moves. So instead, i used video filters because it looked effective. For example; at the end when there is black and white clip with just the green and yellow colour of the bottle at the front.

When looking for music, i decided to use the song "Hideaway by Kieza", the instrumental version because it has a good beat on it. When i uploaded it, i took the middle part of the song because it was upbeat and the beat matched the dance moves. This showed energy. I used a key frame and faded in the music at the beginning and out at the end because at the end i had to hear the slogan being said.

I did not use any text during my advert as i felt that there was no need to put in any text. The text, in my mind, looked messy. 

I imported the clips and music easily, as i just pressed import and clicked on which ones i wanted to use. It was simple and quick so i had more time to actually edit the clips rather than waiting for a while to have them be finished importing.

I exported the film using the format settings by clicking export and "Using Quicktime Conversation". Then i clicked on the right settings, size and options, then it was ready to be put up onto youtube and onto my blog.