Audience Information
Audiences can be arranged by different factors. This can be from their age to what country they are from. This could effect what sort of things they enjoy in the media. This means that directors have to take different people and audiences into mind when in meetings and getting ideas, for example.
Social grade means different classes of people. The classes are from the lower class to the upper class. The lower class is poor, the middle class is average and the upper class is wealthy. Their social classes effect what media they will enjoy. The upper class will most likely enjoy the more factual things whereas the lower class will most likely enjoy the more funny, entertaining things. It is very useful to be able to divide your market research into social grades. This means that when you create something, you should know which class you are creating it for. For example; If you are making a television show for the upper class you do not want to put things in making fun of rich people. So they have to keep this into consideration when they are creating it.
Psychographics is the personality, attitudes and beliefs of a person. Everyone is different. Psychographics is split into three different categories. These are interests, activities and opinions. These are also called IAO variables. These three variables effect what each person watches. For example; a religious person may watch a religious show. This shows that audiences will all have very different choices of media because nobody has the same interests, activities and opinions.
Geodemographics is area where someone lives. Where people live effects what sort of media they will enjoy. This is because people who live in different places like different things because of a shared like in that area. An example of this is Essex people may like "The Only Way Is Essex". This is useful to do so you can make you media to fit with people in a certain area.
Age is a large factor that effects what people watch. People with different ages will like totally different things. This means that directors need either make things for different audiences, or one specific target audience. This is done to make sure the right things are included to appel to the different age ranges. If this is not done you will not be able to appeal to your demographic and it will not be watched.
Gender is another factor which is effecting what people watch. Men and women both like different things. A women may like more romantic things whereas, men may like action. This is showing that gender effects what someone may watch. The directors have to make sure things work for either men, women or both. It is useful to divide their market into gender. It is done to show what the gender likes and what to include in the media.
BARB (the broadcast audience research board) was set up in 1981. it is an audience measurement service. It does it for the broadcast and the advertising agencies. BARB runs in over 5000 homes monitoring 11,500 people. It works by putting a box in the house by a television which records what is being watched and a remote records who is in the room. Data is taken from the day and given to the companies the next day.
Digital research limited was set up in January 2011. It post 20 reports a year .It has been brought by 250 clients. The reports come from over 100 countries. 300 reports have been posted. They also worked with the key media organisations. They charge companies to buy the information.
Psychographics is the personality, attitudes and beliefs of a person. Everyone is different. Psychographics is split into three different categories. These are interests, activities and opinions. These are also called IAO variables. These three variables effect what each person watches. For example; a religious person may watch a religious show. This shows that audiences will all have very different choices of media because nobody has the same interests, activities and opinions.
Geodemographics is area where someone lives. Where people live effects what sort of media they will enjoy. This is because people who live in different places like different things because of a shared like in that area. An example of this is Essex people may like "The Only Way Is Essex". This is useful to do so you can make you media to fit with people in a certain area.
Age is a large factor that effects what people watch. People with different ages will like totally different things. This means that directors need either make things for different audiences, or one specific target audience. This is done to make sure the right things are included to appel to the different age ranges. If this is not done you will not be able to appeal to your demographic and it will not be watched.
Gender is another factor which is effecting what people watch. Men and women both like different things. A women may like more romantic things whereas, men may like action. This is showing that gender effects what someone may watch. The directors have to make sure things work for either men, women or both. It is useful to divide their market into gender. It is done to show what the gender likes and what to include in the media.
BARB (the broadcast audience research board) was set up in 1981. it is an audience measurement service. It does it for the broadcast and the advertising agencies. BARB runs in over 5000 homes monitoring 11,500 people. It works by putting a box in the house by a television which records what is being watched and a remote records who is in the room. Data is taken from the day and given to the companies the next day.
Digital research limited was set up in January 2011. It post 20 reports a year .It has been brought by 250 clients. The reports come from over 100 countries. 300 reports have been posted. They also worked with the key media organisations. They charge companies to buy the information.
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