Analysing an advert in detail
I will be analysing the Head and shoulders- love your hair advert. This advert is a parody advert. It is targeted at young people and above. It is about shampoo and conditioner. The aim of this advert is to re-assure the audience that if you do not take care of your hair, you may lost it. So take care of it as much as you can. The advert shows how you should take care of your hair as much as possible.
The target audience for this video would be people of all ages, but mostly people over the age of thirty in my opinion, this is because at this age, some men could start to lose their hair and they must look after it. Head and shoulders show the audience how you should look after your hair more as you get older, and by using Head and shoulders shampoo and conditioner, you will have healthier and stronger hair. This is the message they are portraying to the audience.
This advert provoke's an emtional response because the man in the video nearly loses his hair, which is portayed as his best friend. The hair comes back to him and they hug during the advert. This is an advert which will have an emotional response. This advert has not used celebrity endorsement. It uses a brand identity, which is 'Head and Shoulders' shampoo and conditioner. There is a persuasive device, which is fear. This is because the man is scared incase he loses his hair, which leads me back to if you use head and shoulders, your hair will stay healthy and you will not lose it at all.
The camera angles were most of the time at eye line. The positioning of the camera was straight and still. The editing and lighting were normal, like an every day look, except the advert was edited to make it look black and white. Part of the sound was the sound of a train blowing. The advert was edited, but not in a big way, and it is quite a simple, straight forward filmed commercial.
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